Established in 1929 by Jørgen Jørgensen, a Norwegian outdoor enthusiast, Norrøna is a family-owned and family-run brand that strives to create the best possible products for hiking, mountaineering, ski, snowboard, arctic surf, mountain biking and hunting. They were the first to introduce Gore-Tex into Europe in 1977, and have lead the way in fabric development and product innovation over the forty years since. The highly technical and versatile products use Gore-Tex to ensure a reliable waterproofness and breathability, ideal for those who spend their time in the backcountry.